Being able to confidently use social media is no longer a nice-to-have. If you work in marketing, advertising, branding, admin, sales, PR and more, knowing how to market to customers and prospects using social media is crucial.
By landing on this page, you know you're ready to take the lead in your organisation, or get noticed in the job market and propel your career. A Diploma in Social Media Marketing gives you the most current social media marketing skills that you can apply today!

You know that you need to be competent in social media nowadays but you don't know enough to add real value to your job.

You need an edge. Social media has gone leaps and bounds and you are no longer in the game.

Today, it's not enough to know how to set up a Facebook Company page; you have to know how to advertise, who and how to target, create a pixel, retarget to people who have expressed a genuine interest in your brand, create thumb-stopping content that really engages the people who want your products and services, and create highly watchable Facebook Live content that makes any organisation you work for stand out. There's so much to know and you just don't know it.

Plus, if your LinkedIn is not up to par, how can you possibly stand out in the very competitive, global job market?

The devil is in the detail

You know there's an expectation that organisations today have social media as part of its marketing activity - heck, you use Facebook and Instagram to find businesses. But so many organisations start with a hiss and a roar, launching into Facebook and Instagram, and when the numbers don't grow, it reflects badly on the brand. And if people look to you for answers, and you have no clue, it reflects badly on you.

You pride yourself in your exceptional work skills and experience but social media has you stumped. What should a brand post and when? What do Facebook's new algorithms mean for Facebook Company Pages in 2018? How do you create a branded Snapchat filter? Should you be advertising in Instagram? What hashtags should you be using to reach the right people to grow your business? How do you get people to engage your organisation in a meaningful way? And what can you learn from social media insights to improve the bottom line?

...And what even is a hashtag?

Don't worry... you have come to the right place. You will learn everything you need to know and more.

Trust us, we get it! Although our team is now expert, we had to start at the beginning too. And because you're reading this, we know you're ready to take the leap and transform your career. But you're not alone. We're right here with you, holding your hand until you're a pro.

So whether you're going back to work, are a graduate looking to get work ready, are working towards that big promotion, or know that social media is your ticket to the future, a Diploma in Social Media Marketing is your perfect next step.

Fits your lifestyle

The Diploma in Social Media is designed to suit your busy lifestyle. You can learn in your own time and apply the techniques as you learn them.

Up-to-the-minute content

Takes you quickly and simply through the most up-to-the-minute social media marketing content and examples that have proven to work.

Learn from the best

You get experft ongoing support for 3 months, from 9am to 9am, 7 days a week with our on call team. You learn from New Zealand’s best social media community managers and account managers who have worked on some of New Zealand’s and the world’s most influential brands.

Future proofs your career

Adds essential skills to your CV, giving you the edge above other candidates in the job market.

This qualification is for people who are ready for their next challenge

The dabbler

Have dabbled in social media but don't know how to effectively apply it at an organisational level. Have tried doing social media years ago but are now out of touch and have lost the competitive edge.

The career changer

Are ready to take the next step in marketing to dial up the career and earn more money.

Want to create award-winning social media marketing campaigns that people love and remember.

The high achiever

Want to navigate the complex world of social media insights to improve business outcomes.

Are getting good business results but want to take it to the next level.

The consultant

Are ready to break out on your own and know that social media knowledge will complete your offering.

Know social media is the way for brands to global but don't know how to advise effectively so they get it right.

Learn how to create engaging content that makes any brand stand out in a cluttered online world
Learn what NOT to do in social media and why
Learn how to create content that has impact and is remembered for the right reasons
Discover what insights really mean, how to make the most of them and how to channel the learnings back into any organisation to grow the business
Create a world class online customer service experience that translates as brand loyalty and great reviews
Learn all about Facebook and Instagram advertising and how to create campaigns that convert to sales
Be confident using key social media channels, Facebook, Instagram and LinkedIn to create an online social presence that enhances any brand
Become an invaluable and insightful member of any organisation able to lead the way in the most affordable marketing solution available.

Ready to make your next career move?

The Diploma of Social Media Marketing was created by...

Wendy Thompson

Wendy Thompson is the CEO and Founder of social media agency Socialites. Her senior expertise and that of her team lead her to create the New Zealand social media training program Start Social. Wendy has 17 years experience as a marketer in New Zealand agencies including DDB and Whybins. Her passion is to empower to people communicate effectively and with impact using the power and potential of social media to achieve business goals.

Her agency Socialites works with some of New Zealand’s and the world’s leading brands, including Spark, Mitre 10, House of Travel, Bayer, Bell Tea Company and Co-Operative Bank. Wendy is recognised as an expert in social media and a woman in leadership. She serves as a director on the board for Well Foundation Board, sits on the Comms Council Digital & Experiential Committee and is a Spark Lab Ambassador. She is sought after as a speaker and professional award judge, and has won a stack of industry awards for her work, including the Asia Pacific Tech 500 2015 and 2016, Ernst & Young Entrepreneur Winning Women Scholarship Winner 2015, Deloitte Fast 50 2015, and a Silver Effie in the not for profit category in 2015 for her Junk Free June campaign.

START SOCIAL DIPLOMA OF SOCIAL MEDIA

Become qualified in Social Media Marketing with our Start Social Diploma of Social Media and take your career to new heights.

Become qualified in Social Media Marketing with our Start Social Diploma of Social Media and take your career to new heights.

You know that you need to be competent in social media nowadays but you don't know enough to add real value to your job.

"We don't have a choice on whether we DO social media, the question is how WELL we do it."

The devil is in the detail

Trust us, we get it! Although our team is now expert, we had to start at the beginning too. And because you're reading this, we know you're ready to take the leap and transform your career. But you're not alone. We're right here with you, holding your hand until you're a pro.

What if we told you all this is possible and more?